ViSS featured in EDMA’s PRj24 magazine
The magazine has published an article showcasing the ViSS project and its innovative approach to tackling plastic pollution through bio-based solutions
The article highlights how the ViSS project is addressing one of today’s most pressing environmental challenges: the dependence on traditional, carbon-based plastics. By focusing on PHBV, a biodegradable polyhydroxyalkanoate produced from organic residues, ViSS is working to establish a truly sustainable value chain for bio-based polymers.
As it can be read on the magazine, the transition to bio-based materials is crucial, but remains hampered by high production costs, difficulties in maintaining polymer properties, and other barriers to commercialisation. ViSS aims to overcome these hurdles by using food industry residues as feedstock and applying innovative downstream processes to produce the PHBV.
The project is currently developing three types of safe, sustainable, biodegradable, and recyclable packaging – flexible, semi-flexible, and mesh-based formats, demonstrating the potential of PHBV to replace conventional plastics in everyday applications.
Featuring the project in PRj24 not only underscores the innovative edge of ViSS, but also provides valuable visibility within the European dissemination and communication landscape. This exposure strengthens awareness of the project’s objectives and its role in shaping a more sustainable future for materials and packaging.